Monday, April 29, 2024

WORLDWIDE THEATRICAL PREMIERE DAY!

April 23 was a banner day. Check out the photos from the Red Carpet.

And credit where credit is due:

And here's the banner. Follow the QR code to see what all the images are about:


What did I learn?

  • Ask for help. Memphians are generous people.
  • Form a brainstorm group of people who have host film events, to learn what I don't know.
  • Anticipate people leaving before the credits finish, and get their exit interviews on video.
  • Consistency. One event is a loss leader. Many events and movies is a career.
What did I do right?
  • I made sure everyone had fun. 
  • I gave the star actor/producer, Keven Russell McCaulley & wife Rhonda the VIP treatment.
  • I invited everyone to walk the Red Carpet and take pictures with me.
  • I focused on audience interaction with the Bingo Cards, the photos and video, and the Q&A.
  • I also had fun.

What's next for Vengeance Trail? 

  • Send pictures from the red carpet to each attendee. Done tonight.
  • Fix some lip sync issues I noticed, especially when Sheriff Emery interviews the Gilkey Brothers.
  • Gather all the stunt people on Zoom and talk shop for BTS video.
  • Launch the soundtrack on Spotify.
  • Design DVD and Blu-Ray art and menus for AlliedVaughn.com to print on demand.
What's next for Eyre Films?
  • Prey for Mason funding/streaming on Loor.TV drops this week.
  • Writers group expects pages for a new monster comedy.
  • Write a long-overdue newsletter.
Good night!
Ian Max

Monday, April 22, 2024

STAR in ATTENDANCE!

(Day T-1 Count Down to Worldwide Theatrical Premiere on April 23!)

Tomorrow's screening will be a chance for our audience to meet one of the stars, Keven Russell McCaulley. Not only is Keven one of the initiators, financiers and historians of Vengeance Trail, he also played the bounty hunter/hitman Garvey. Come out and hear more from Keven tomorrow evening! 

Here's a clip from today's test screening at the theater (Keven Russell McCaulley as Garvey, Garrett W. Roberts as Jack the Barkeep, Jeff Dolan as Sheriff Emery):

As a former law-enforcement officer from California, and an equestrian and historian, Keven brings authenticity to his roles. Acting has been a hobby of Keven's since 1992. You can find his work on IMDB as Keven Russell and as Keven McCaulley. Stay tuned, because now that he's retired, Keven has been auditioning lately.




And when Vengeance Trail makes its money back, Keven would love to make more movies.

Hope to see many of y'all tomorrow!

Ian Max

Sunday, April 21, 2024

LIVE TALK SHOW SHOUTOUTS!

(Day T-2 Count Down to Worldwide Theatrical Premiere on April 23!)

It's fun meeting new people. And, I've never being invited onto a talk show. The last three days saw me on two shows!

On Thursday, I had the pleasure of being on the Couch Convo With Coach Karla Show. I met Karla Lewis last Sunday at the premiere of "5th Step" in Memphis. She invited me on her show the same week so that Vengeance Trail could benefit from being introduced to her crowd. If you saw the show, I started off with a groggy throat, but I soon warmed up to Karla's prepared questions and interaction. Thank you Karla!

Then today, I expanded on my burgeoning experience as a talk show guest, on The YAMS Show with Anfra Boyd. I didn't see myself on the screen yet, so I warmed up my voice real quick. Haha, that was a fun way to break the ice. Anfra Zoomed in with Stephen McCurry, the director and editor or Vengeance Trail. We had a great discussion about the movie and indie filmmaking. Thank you, Anfra!



Feels like the people who do come to the screening in two days will bring a lot of enthusiasm!

Ian Max

Saturday, April 20, 2024

MOMENTUM!

(Day T-3 Count Down to Worldwide Theatrical Premiere on April 23!)

I can't keep up! People are responding on social media. A second review came in. And, Thursday's talk show was rehearsal for Sunday's talk show! Now, to incentivize more ticket sales.

I really love what Film Threat wrote. They understand the limitations and intent of the original movie, and appreciate it for what what it is, a fairy traditional, old-style morality tale. 

Tomorrow evening, Memphis' Anfra Boyd will be hyping the movie, with a possible surprise guest. Tune in at 7pm Central HERE. She calls her show The YAMS (You Are My Sister) Talk Show!

Today's accomplishments:

  • Finished updating my wardrobe and my wife's wardrobe for the premiere.
  • Purchased prizes for best costume and the Bingo-style interactive movie-watching game.
  • DCP delivered and ingested successfully. I will see a test screening on Monday.

Still lots to do:

  • Automate ticket response email.
  • Incentivize my kids' high school friends to come.
  • Borrow stands for the banner.
  • Confirm all the talent for putting on the event: cellist, stills photographer, videographer team, box office.
  • Watch the test screening. Learn the system of the movie theater.
  • Start post bios of cast and crew.
  • Post social media links to all the businesses around Memphis that displayed the poster.
And after the screening:
  • BTS videos with the stunt team and animal wranglers.
  • Video from the Worldwide Theatrical Premiere.
  • DVD and BluRay authoring through Allied Vaughn.
  • At least 3 more Rotten Tomatoes reviews.
Time to rest the eyes and brain!

Ian Max

Friday, April 19, 2024

Live Music to Set the Mood on Tuesday's Theatrical Screening!

(Day T-4 Count Down to Worldwide Theatrical Premiere on April 23!)

Vengeance Trail is excited to announce that all attendees on Tuesday will be treated to the symphonic vibes of cellist Joseph Miller


Joseph Miller is a cellist and native of Memphis, TN. A recent graduate of the University of

Memphis, he is a classically trained performer and music educator who works to bring the arts to

all communities of the greater Memphis area regardless of socioeconomic status. Miller is a

member of several performing organizations such as the Jackson Symphony in Jackson,

Tennessee, the Prizm Ensemble, and Sinfonietta Memphis. His quartet Ensemble X is unique for

being the first black string quartet in the Mid-South region that specializes in highlighting and

performing music of the African American tradition.

Please some support Joseph. Purchase tickets now at VengeanceTrail.com!

Ian Max






Thursday, April 18, 2024

When Doubts Set In - Self Distribution is Sales.

(Day T-5 Count Down to Worldwide Theatrical Premiere on April 23!)

More people have told me they plan to come to the screening than have purchased tickets. We still have over 100 tickets to sell. I'm a creator, not a sales person, and this movie needs some favor.


Judi and I have plastered the town, within our budget. We've displayed the movie in about 60 establishments, some broad appeal, some more targeted to the movie. If each leads to 3 sales, we're golden, but they haven't yet. 

The mainstream news hasn't caught the buzz yet. Where else can I promote? I stopped at an art show and talked to the PBS news station that had a tent, so I'll pitch them tomorrow. There's so much to do, with an army of two, and gum on my shoe. Can I boost my confidence with Dr Seuss rhymes? Where's my copy of "Oh the Places You'll go?"

So, what do you all do when doubts set in? When you've poured hundreds of hours into a speculation and you have no idea if it will pay off, but you stubbornly believe in it. And it's next Tuesday!

People are starting to believe in it.

Yesterday, I got our first official Rotten Tomatoes review. Martin Carr believes in Vengeance Trail.


Tonight, I was interviewed by Karla Lewis for half an hour on her "Couch Convo with Coach Karla" on SPV TV Show. I've never done that. Thirty minutes is a long time to not scratch my nose, not clear my dry throat rudely, not get too tangled up in um's and uh's. Karla believes in Vengeance Trail.


It's easy to let a herculean effort like this become my source of significance. Don't let anything become an idol. I believe I'm doing the right thing, even if it's only to try make the investors some more return. I believe I am called to make movies, and movies are expensive to make, so this artist must learn how to feed himself and many others.

And I'm not doing this alone. But it is a walk of faith.

Ian Max



Monday, April 15, 2024

What I Learned From a Movie Premiere Last Night.

(Day T-8 Count Down to Worldwide Theatrical Premiere on April 23!)

Last night I attended a Memphis born and raised (by On Location: Memphis) short film "5th Step." The 5th Step refers to the Confession Step in the 12 Step Alcoholics Anonymous Program. Without giving it away, Angela Green created a lot of mystery and twists with the theme of confession. And it had solid acting and production value. For a micro-budget with strategic plans of growing Memphis as a film production hub, and a sold out attendance, I continue to enjoy transplanting to Memphis and seek to help the city succeed!

Angela graciously sold me promo space before the movie, which you can see here. I was especially excited for the audience enthusiasm for Vengeance Trail.

VIP EXPERIENCE

The premiere for "5th Step" had two tiers of tickets, General Admission was $20 but included a popcorn and fountain drink and the Q&A after the screening. For $45, VIPs got photographs on the red carpet, wine and cheese with a violinist, and a private mingle with the stars and filmmakers in the theater before the doors opened for General Admission. There was certainly enthusiasm from locals to sell out this VIP experience.

However, another premiere screening I went to, for the movie CRAPS, everyone got to mingle together inside the theater. I think there was a VIP experience, but I don't know the particulars. 

For Vengeance Trail's worldwide theatrical premiere next week, I'm treating everyone the same, but they have to purchase their own food and drink from concessions. We will have the red carpet experience, a cellist creating mood music, t-shirts for sale, Q&A with two actors and two producers. And prizes for best Wild West costume!

The primary goal for the screening in 8 days is to create a full house, enthusiastic environment to capture the energy of the crowd and their responses to the movie for marketing. So much to do, and so many tickets to sell.

MEMPHIS MEMPHIS MEMPHIS 

At last night's premier, I also got to interact with Linn Sitler and Sharon Fox O-Guin of the Memphis & Shelby County Film and Television Commission. I asked them for advice about getting the press to come to my screening. They asked me a very important question; "Was it shot in Memphis?" Ahh, I get it! Memphis is fiercely loyal and they support their own. What makes my movie premiere interesting, outside the friends I've made here and Westerns fans? Well, I live here now, so that makes me a Memphian. It's also the reason I'm hosting the first theatrical exhibition here. 

Wait a minute! I've neglected the most interesting detail for local Memphians: the premiere is a first, and I chose Memphis, so let's celebrate! Next Tuesday, April 23 will be the...

WORLDWIDE THEATRICAL PREMIERE of Vengeance Trail, in MEMPHIS!

I'm adjusting all the materials, writing a press release with this important detail, and resubmitting the new story to all the press that ignored it first round. Excited and energized, and a little frazzled!

Ian Max



Saturday, April 13, 2024

Loyal Friends Are Essential!

(Day T-10 Count Down to Worldwide Theatrical Premiere on April 23!)

Recently, I've enjoyed getting to know an actress, writer, and singer, Judi Stiner Gray, and she has offered to help me with the Vengeance Trail theatrical premiere -- twice. The second time, she made herself clear; "I'm volunteering. How can I help?" Wow, it's great to not be alone in marketing this screening. Thank you, Judi, for reaching out. The screening theater is near her house, so today she started displaying Vengeance Trail posters in her area:

  • 2 Starbucks.
  • 2 Paneras.
  • Wings 901.
  • Cordova Farmer's Market International.

Meanwhile, I got permission to post at the Agricenter Farmer's Market, then I went to the Bill Pickett Rodeo. Well, I stood outside the walkway with my posters, greeted everyone with a warm "Howdy," and asked who likes Western movies. I was surprised: only about a third of the carloads expressed interest, about 1 in 10. individuals Some people even expressed dislike for Westerns, so I wished them a happy rodeo. Two people said they used to watch them with their grandpa. But quite a few would stop and chat and take a picture of the poster. One guy, in fact, has always wanted to be an actor but was taking care of his father, and he was so excited and encouraged to meet someone in the movie business. I've connected him to the local acting school and all the Memphis networking groups on Facebook.

I've been in Memphis almost two years and made huge efforts to network in the film industry here and be a good citizen by giving back and creating opportunities. In fact, last night and tonight, a local student film shot in my house. I love this town and the creative hustlers all around. It's great to be making loyal friends here.

Ian Max

Friday, April 12, 2024

Excitement Brews as Memphis Gets Plastered with Vengeance Trail Posters!

(Day 11 Counting Down to Memphis Premiere on April 23!)


The last few days, I have been busy asking establishments if they have a classifieds section for displaying local events. I've had a mostly positive reception and some very enthusiastic; "I love Westerns" and "I'm absolutely coming to this [screening]." Very encouraging!

I've been plastering the poster at various venues. Some have obvious cork boards for local events. Others surprised me by taping a double sided poster to their front glass.  You can't assume, you just have to ask.


No one mentioned the guns on the poster, but I learned that if the guns aren't pointing at anyone it's more okay. And this is Memphis where everyone seems to have a gun. I was told today that the difference in gun laws between Tennessee and California are "night and day." In Los Angeles, we worried that other parents or teachers wouldn't approve of our kids playing with Nerf guns, and Getty Images wouldn't approve footage from my "Nerf for Noobs" short film, when my DP tried to sell the footage.


Yesterday's successes:

  • 1 out of 4 mom-and-pop coffee shops. The chains don't have a classified section.
  • 2 out of 2 public libraries. Admin had to approve.
  • 2 out of 3 bars or breweries. One owner doesn't like fliers and posters.
  • 2 out of 2 pizza joints.
  • 1 running shoe company.
  • 1 video rental store with 30K movie archive. They didn't have the DVD so I gave them one.
  • 1 out of 2 guns and ammo stores displayed the poster, but much interest from employees.
  • 1 playhouse and 1 ballet company.

Today, I spread out south, including just across the border into Mississippi.

  • 4 Western clothing stores.
  • 1 film gear rental company.
  • 1 Army surplus store.
  • 2 Gun stores.
The last store I found by accident, actually a gun repair shop. We got to chatting for a long time because these guys were Navy vets and SASS (single action shooting society) shooters, and they knew all about chain guns, gatling guns and howitzers. My experience was from working as a special effects assistant on The Last Samurai and We Were Soldiers. Then I learned that one of the men worked as an extra on Andersonville. I earned my SAG card on that movie in 1993 after 51 days as an extra. Man, did we have memories to share. Set life!


And, I learned about the Bill Pickett Rodeo tomorrow at the Memphis Agricenter, 10 miles from me!


Ian Max

How to Officially Get on Rotten Tomatoes! 

(Day 12 Counting Down to Memphis Premiere on April 23!)

It's a scary thing, going public. One thing I've learned about self-distribution is to make sure your movie is discoverable online. It's been on IMDb for a minute, lol. Where else do you expect to see movies?

Outside of cast and crew, family and a few neighbors, no one that I know has seen the movie. People have been impressed by the trailer, but that's putting the best foot forward. Now that I'm going all-in on a public screening, I don't want to disappoint. That day is fast approaching, on April 23.

Maybe that's why it's so important to do table reads with a screenplay, to start interacting with an audience. 

So, I went through the movie one last time, to fix some audio and color issues I've noticed. And I've just paid two critics to review Vengeance Trail, the best version I am able to release. Can't wait to share their reviews, and find 3 more critics.

To do:

  • Continue plastering the town with posters. I'll be driving 100+ miles today.
  • Figure out a Press Release on a budget.
  • Iron out last minute details for the big event.

Ian Max

Wednesday, April 10, 2024

Why Vengeance Trail is So Progressive: The Pain of Converting Analogue Filmmaking to Digital!

(Day 14 Counting Down to Memphis Premiere on April 23!)

Yesterday, I output Vengeance Trail at 24 fps (frames per second) to do a test screening. I played it from Vimeo on my 55" TV and it worked seamlessly. All I had to do was change the Sequence Settings from 25 fps to 24 fps.

YOU DIGITAL NATIVES HAVE IT SO EASY! This is not our origin story! Vengeance Trail was shot on Standard Def interlaced. Do you younguns even know what that means?

Instead of posting a quick update yesterday, I wanted to geek out with a teaching moment about how hard it was back in my day, LOL! Here's yesterday's belated blog...

Ian Max

TLDR: A primer on fields vs. frames. NERD OUT ALERT!

Films are edited at 24 fps and a frame is a frame. Film projectors actually double project each frame twice, to get the strobe into the persistence of vision range of humans. Think about the mechanics of advancing the film without tearing the sprocket holes, holding it locked while a shutter flashes twice, then advancing the frame again accurately. Now think about aligning two of these cameras and projectors for stereo 3D film projection. It's no wonder 3D needed digital capture and projection to work without giving people headaches. The vibrations!

CRT televisions required a raster to draw the frame twice, skipping lines, so a top (Odd) field and a bottom (Even) field. Who knows why they chose 30 fps back in the BW days? Oh, I remember, because NTSC is based on American AC electricity which comes into your house at 60Hz. So, cameras actually record at 60 fields per second and playback at 60 fields per second, but combining two fields into an interlaced frame becomes 30 fps. And don't get me started on changing the frame rate to 29.97 fps in order to squeeze in the color information. It took me years to realize that Drop Frame and Non Drop Frame were just different ways of counting the frames, the frame rate wasn't actually changing.

Nowadays, your digital monitor or television doesn't care if the video playback frame rate is 12, 15, 29.97, 30, 60, 120, 240, etc. It's so easy!

When we shot Vengeance Trail, DP Stephen McCurry chose a PAL prosumer camera, the Canon XL-1S because PAL is based on 50Hz AC electricity and its frame rate is 25 fps, which is pretty close to film's 24 fps and therefore once transferred to DVD would have a more filmic look.

How does 24 fps or 25 fps become 29.97 fps? I'm glad you asked. It's called The 3:2 Pulldown

So you see, in NTSC, frames 3 and 4 would have motion blur. 

Studio movies just repeat every 4th frame. 

Frame advance through a DVD and you'll see the pattern, every 4th frame is played twice, so 24 fps becomes 30 (ish - from now on I'm lumping 29.97 fps into 30 fps)). This method of repeating every 4th frame is a bit jittery. Since SD footage is actually captured at 60i

This time-saving factoid didn't apply to use, because we intended to burn NTSC DVDs! 

"PAL and SECAM television systems run at 25 frames per second. They are close enough to the film frame rate that 3:2 pulldown isn't required. One film frame is transferred to one video frame. The slight speed discrepancy makes a movie slightly shorter when it is transferred to video, but the speed variation is so slight it will not be noticed in viewing.

There is a method to convert 25 frames to 30 using a slightly different 3:2 pulldown to convert every 5 frames into 6 frames. In PAL, frames 4 and 5 (out of 6) would have motion blur. Unfortunately, Stephen converted all the footage before editing, and so locked in all sorts of motion blur. See a previous post about recapturing all the footage.

Don't forget about compression artifacts. If there's movement between two fields, it shows up as blur in a frame. And if you use JPEG compression on a frame with movement between each 60i field, the interlaced stripes become magnified.

Now you see why I sighed in relief when Topaz Labs added the de-interlace function to their Video Enhance A.I. blowup software? I don't know how they create good looking progressive frames, but I'm glad I don't have to ignore a field or blow up motion blur artifacts, and then reinterlace them to create a progressive frame.

You can definitely get into the nerd-weeds on JPEG compression.

And compression leads to generation loss, like when the first photocopiers would add dust to each copy and after a while a copy looked like it had black dandruff specs everywhere. Remember that? LOL. Remember when you recorded TV onto VHS tapes so you could watch a movie later? And if you copied a VHS, the edges would get blurry and colorful. Some weird people in Los Angeles have nostalgia for this

Again, you digital natives have no idea how good you have it. Even coding has become visual and intuitive; no more peeking and poking computer memory with machine code. Lucky! Ah, I've forgotten my roots. I think it's true, that I've forgotten more than my high schoolers have learned.

Out of curiosity, I exported the movie at 24 fps and 25 fps. Same timeline length of 01:23:17. Same exact file size. All I changed was the Sequence frame rate. But when I open both windows in QuickTime and hit play at the same time, there's no noticeable delay or difference over time. Then I frame advanced and 24 frames in the first equals 25 frames in the second. I don't need to find that dropped frame, but the sound track scaled perfectly. Now, to see if it matters to the theater when I deliver the DCP.

See you tomorrow with the post I started writing yesterday.

Ian Max

Monday, April 8, 2024

Western Authenticity in the Screenplay, Shooting and Editing of Vengeance Trail!

(Day 16 Counting Down to Memphis Premiere on April 23!)

AUTHENTICITY! Let's talk about seeking historical accuracy, and A.I. tools.

Vengeance Trail happens in the late 1800's in a fictitious west Texas town. Al Frisch and Keven Russell, the originators and keepers of the story, are Wild West aficionados. Al wrote the screenplay and played Mr. Robbins. Keven played Garvey and will attend the Premiere on April 23 in Memphis

At least one time on set, an actor thought a line sounded awkward and asked if he could say something more modern. Al would light into that person with a rant that could be heard back at base station, and Stephen the director would have to mediate and soften the blow. But the point was made: Al cared about the historical accuracy of his dialogue. Also, Al's wife Sue cared about the historical accuracy of the costumes. Attention to detail is evident all throughout the movie.

Two weeks ago, Keven watched the new Vengeance Trail, version 2.0 if you will. Here's what he said: 

The only issues I see, and don't know if they can be fixed now, is [some lines with hard to understand words] and in the scene when they are upstairs in town making a plan with Jim on the table and Jim says; "they stopped in front of the Sheriff's STATION," which is a modern term  and he should say OFFICE instead.

Normally, this line could be fixed with a recording studio session with the actor in a process called ADR or Automated Dialogue Replacement. Since the actor is no longer available, and would likely sound differently all these years later, I would collect thirty seconds of the character speaking in a similar tone from the same scene hopefully, as a voice sample, and upload it into a voice cloning software like PlayHT.

Then I would type in the new line of dialogue and do a comparison. The software gives multiple tries with the same line of dialogue, for different speaking rhythms, and now they've added emotions you can experiment with. I would likely then swap just the word "office" for "station," but to get the rhythm right I'd type in the whole sentence in order to get the one word right. I'd might have to swap the whole phrase for it all to sound right. Fortunately, in the edit there's no lip sync to worry about.

However, in this case, I went through all the takes and found that the actor used the right word once. Solution! Swapped it.

I know PlayHT works pretty well, because I already used it in Vengeance Trail. I'm waiting to see if the writer or producers notice, lol. An editor has his tricks and secrets, just like a magician. I did discover that I had to use a voice sample of the actor speaking with the same energy. If I mixed high-emotion dialogue with low-emotion, the output would be uneven and way off. But if I matched the same emotional energy in the sample, the output was actually quite usable. BTW, I think the lip sync will give it away more than anything, because I didn't get that quite right.

So, try out Play HT for yourself!

Ian Max

 



Saturday, April 6, 2024

18 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

Today's BTS insight: Key use of Video Enhance A.I. to blow up the original footage.

Before that, the gnarly task of recapturing all the old footage. Stephen and I couldn't find all the hard drives with footage and the EDL (edit decision list from the editing software). 


So, I borrowed an old DV deck and rescanned 70 Mini DV tapes. That’s 35 hours of footage. Then I cut those 70 clips into all the camera takes from set -- thousands of them -- and started matching them to the trailer. I couldn’t find all the footage, so I substituted shots.


Then I used Video Enhance A.I. software by Topaz Labs, on special for $150, to convert the footage from 480i to 1080p, a magnification of 250%. If you want more details to help for your own project, let me know. Check out this Vengeance Trail Up-res Comparison.

The last three years has been a labor of love, all for a library movie that's not proven to have found an audience yet. But everything in me says it's a decent movie with good production value, way better than our first DVD effort. And, I'm not tired of watching it. 

As Christian Toto just said: 

I am super excited to see Vengeance Trail on a big screen with a bunch of rowdy people, a shared experience the way cinema is supposed to be! Thanks for joining me on the journey.

Ian Max

P.S.  I'll be taking tomorrow off.








Friday, April 5, 2024

19 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

I picked up 100 posters to place around town. I'm very pleased with the quality and turnaround time from 901 Print Shop



Nearby, was an RV dealer that I had frequented for a while when caring for my father-in-law's camper. I thought about the foot traffic they would get from affluent types who might like Westerns. I wrote a note on the back offering one free ticket if they would publicly display the poster. Inside, they were friendly and interested, but had to ask corporate for permission. Either way, they said they'd share it among the employees.

This got me thinking. I need to ask mom-and-pop stores to display the poster. And, if I give away a ticket for each poster, that's potentially $2000. I will save that as a backup plan and see how many store owners will display the poster for free, willingly, and how many are ruthless entrepreneurs. 

Also, if each poster leads to one ticket sale, and I post all 100, I'll quickly and hopefully need to book a second  screening time. What a good challenge that would be -- first-world-problems!

So, now to brainstorm about 90 strategic places to ask for the poster to be displayed. On the way home, I saw this Western clothing store billboard:



So, I'm brainstorming a list:
  • Western and boot clothing stores.
  • Restaurants.
  • Theater troops.
  • Stores within a mile of the theater.
  • Veterinary and animal feed stores.
  • Equestrian stables.
  • Motorcycle dealers, for those steel steed riders.
Then (NOSTALGIA ALERT) I'll plot a large loop around the county, like I used to do in Los Angeles in the 90s with a stack of headshot Lithographs, a copy of the Shoot Sheet from the Stephen J Cannel Building in Hollywood, and a Thomas Guide Street Directory. 200 miles later I would have snuck onto 5 sets and met one stunt coordinator. And the ratio of getting hired that way was one in a hundred, ish.

Ah, memory lane!

Ian Max


Thursday, April 4, 2024

20 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

Today, I created a 300dpi 11"x17" poster for the event, and sent it to 901 Print Shop, which was recommended by Rex Oatis of OTS Films who's been advising me generously. Rates were 50 for $100 and 100 for $160. I decided to print 100 and if I don't use them all, I can cut out the middle image and have a smaller poster to giveaway, or maybe sell, at the screening. 

I had hoped to accomplish more today, but I had several meetings that ran long. It is enough for one day.

Ian Max

P.S. Part of the reason I'm posting names and places is, to give others a starting point but also to create an FAQ so that on my next movie I can pay someone to go through this blog and do it better. If it's helpful to you, I'd love to hear.


Wednesday, April 3, 2024

21 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

Today, I reached out to all the Memphis news sources I could find with the search "submit story to Memphis news":

  • ABC-24 
  • ActionNews-5
  • WREG
  • We Are Memphis
  • Fox-13 News - responded
  • Memphis Metro News
  • Happening Next: Memphis - paid $5 for story placement
Now, I'm working on some movie notes for one more pass on my edit, mostly lip sync issues that I missed, so I can submit Vengeance Trail for review to Film Threat. They have rates from Zero to $500. I'm going with the $100 option.


The nice thing about Film Threat is they are approved by Rotten Tomatoes, which requires 5 approved reviews before they post your movie. Here's the list of critics approved by Rotten Tomatoes.


Anyone have any suggestions on movie critics that love scrappy indies?

Tomorrow: I've got to get posters printed and into a few select stores around town. I'm thinking of giving a free ticket or pair of tickets for each storefront that lets me place a poster for a couple weeks. Thoughts? I'll be posting my results so we can all learn.

Then, I'd like to start posting bios of the cast and crew. Stay tuned!

Ian Max

Tuesday, April 2, 2024

22 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

I wrote my first guest article today, and it's already live. Thank you, Christian Toto!



To accomplish tomorrow:
  • Double check all my links.
  • More interactions with Western Movie fan groups.
  • More local Memphis attractions posts.
  • Find local press to do a story on, now that I have my EPK.
  • Reach out to Indie Film Hustle podcast, now that I have my first guest post.
  • Final tweaks to the edit, with notes from one of the EPs.
  • Submit the movie to Film Threat for review.
  • Find a local poster printer, then visit local Western wear stores.
  • Write my quarterly Eyre Films newsletter and highlight Vengeance Trail.
  • Go through my notes on marketing and distribution and see what I've forgotten.
If you are self-distributing your movie, please say hi in the comments and link us to your movie!

Ian Max


Monday, April 1, 2024

23 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

Finally got my EPK (electronic press kit) created. Anyone out there able to give me expert advice?



I need to start sharing this to media and bloggers soon!

I also need to get to bed early tonight, because I wasn't firing on all cylinders today.

Ian Max


WORLDWIDE THEATRICAL PREMIERE DAY! April 23 was a banner day. Check out the photos from the Red Carpet . And credit where credit is due: Jud...