Showing posts with label #blog. Show all posts
Showing posts with label #blog. Show all posts

Saturday, April 13, 2024

Loyal Friends Are Essential!

(Day T-10 Count Down to Worldwide Theatrical Premiere on April 23!)

Recently, I've enjoyed getting to know an actress, writer, and singer, Judi Stiner Gray, and she has offered to help me with the Vengeance Trail theatrical premiere -- twice. The second time, she made herself clear; "I'm volunteering. How can I help?" Wow, it's great to not be alone in marketing this screening. Thank you, Judi, for reaching out. The screening theater is near her house, so today she started displaying Vengeance Trail posters in her area:

  • 2 Starbucks.
  • 2 Paneras.
  • Wings 901.
  • Cordova Farmer's Market International.

Meanwhile, I got permission to post at the Agricenter Farmer's Market, then I went to the Bill Pickett Rodeo. Well, I stood outside the walkway with my posters, greeted everyone with a warm "Howdy," and asked who likes Western movies. I was surprised: only about a third of the carloads expressed interest, about 1 in 10. individuals Some people even expressed dislike for Westerns, so I wished them a happy rodeo. Two people said they used to watch them with their grandpa. But quite a few would stop and chat and take a picture of the poster. One guy, in fact, has always wanted to be an actor but was taking care of his father, and he was so excited and encouraged to meet someone in the movie business. I've connected him to the local acting school and all the Memphis networking groups on Facebook.

I've been in Memphis almost two years and made huge efforts to network in the film industry here and be a good citizen by giving back and creating opportunities. In fact, last night and tonight, a local student film shot in my house. I love this town and the creative hustlers all around. It's great to be making loyal friends here.

Ian Max

Friday, April 12, 2024

Excitement Brews as Memphis Gets Plastered with Vengeance Trail Posters!

(Day 11 Counting Down to Memphis Premiere on April 23!)


The last few days, I have been busy asking establishments if they have a classifieds section for displaying local events. I've had a mostly positive reception and some very enthusiastic; "I love Westerns" and "I'm absolutely coming to this [screening]." Very encouraging!

I've been plastering the poster at various venues. Some have obvious cork boards for local events. Others surprised me by taping a double sided poster to their front glass.  You can't assume, you just have to ask.


No one mentioned the guns on the poster, but I learned that if the guns aren't pointing at anyone it's more okay. And this is Memphis where everyone seems to have a gun. I was told today that the difference in gun laws between Tennessee and California are "night and day." In Los Angeles, we worried that other parents or teachers wouldn't approve of our kids playing with Nerf guns, and Getty Images wouldn't approve footage from my "Nerf for Noobs" short film, when my DP tried to sell the footage.


Yesterday's successes:

  • 1 out of 4 mom-and-pop coffee shops. The chains don't have a classified section.
  • 2 out of 2 public libraries. Admin had to approve.
  • 2 out of 3 bars or breweries. One owner doesn't like fliers and posters.
  • 2 out of 2 pizza joints.
  • 1 running shoe company.
  • 1 video rental store with 30K movie archive. They didn't have the DVD so I gave them one.
  • 1 out of 2 guns and ammo stores displayed the poster, but much interest from employees.
  • 1 playhouse and 1 ballet company.

Today, I spread out south, including just across the border into Mississippi.

  • 4 Western clothing stores.
  • 1 film gear rental company.
  • 1 Army surplus store.
  • 2 Gun stores.
The last store I found by accident, actually a gun repair shop. We got to chatting for a long time because these guys were Navy vets and SASS (single action shooting society) shooters, and they knew all about chain guns, gatling guns and howitzers. My experience was from working as a special effects assistant on The Last Samurai and We Were Soldiers. Then I learned that one of the men worked as an extra on Andersonville. I earned my SAG card on that movie in 1993 after 51 days as an extra. Man, did we have memories to share. Set life!


And, I learned about the Bill Pickett Rodeo tomorrow at the Memphis Agricenter, 10 miles from me!


Ian Max

Thursday, April 4, 2024

20 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

Today, I created a 300dpi 11"x17" poster for the event, and sent it to 901 Print Shop, which was recommended by Rex Oatis of OTS Films who's been advising me generously. Rates were 50 for $100 and 100 for $160. I decided to print 100 and if I don't use them all, I can cut out the middle image and have a smaller poster to giveaway, or maybe sell, at the screening. 

I had hoped to accomplish more today, but I had several meetings that ran long. It is enough for one day.

Ian Max

P.S. Part of the reason I'm posting names and places is, to give others a starting point but also to create an FAQ so that on my next movie I can pay someone to go through this blog and do it better. If it's helpful to you, I'd love to hear.


Wednesday, April 3, 2024

21 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

Today, I reached out to all the Memphis news sources I could find with the search "submit story to Memphis news":

  • ABC-24 
  • ActionNews-5
  • WREG
  • We Are Memphis
  • Fox-13 News - responded
  • Memphis Metro News
  • Happening Next: Memphis - paid $5 for story placement
Now, I'm working on some movie notes for one more pass on my edit, mostly lip sync issues that I missed, so I can submit Vengeance Trail for review to Film Threat. They have rates from Zero to $500. I'm going with the $100 option.


The nice thing about Film Threat is they are approved by Rotten Tomatoes, which requires 5 approved reviews before they post your movie. Here's the list of critics approved by Rotten Tomatoes.


Anyone have any suggestions on movie critics that love scrappy indies?

Tomorrow: I've got to get posters printed and into a few select stores around town. I'm thinking of giving a free ticket or pair of tickets for each storefront that lets me place a poster for a couple weeks. Thoughts? I'll be posting my results so we can all learn.

Then, I'd like to start posting bios of the cast and crew. Stay tuned!

Ian Max

Friday, March 29, 2024

26 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

It's Good Friday, so I'm going to take a break to spend time with the in-laws. 

Here's a segment of a videos I made for a Vengeance Trail Crowdfundr campaign last year:


Today, I did get some good feedback on some technical issues in the movie. And guess what? It's on my hard drive so I can fix it and re-upload on Vimeo, and the movie will be even better when it's projected on April 23. 

Ah, the life of an indie filmmaker.

Ian Max


Tuesday, March 26, 2024

29 Days of Vengeance Trail - Countdown to Memphis Premiere on April 23!

Each day, I'm going to post a little behind the scenes on: The Making of Vengeance Trail, or The Remaking of the Movie using Artificial Intelligence. As well as an update on progress planning the theatrical premiere on April 23 and sharing connections local to Memphis, TN.

You probably didn't get a chance to see Vengeance Trail the first time around. Who remembers Blockbuster? Blockbuster and Walmart is as far as Vengeance Trail got distributed, so I'd love to meet someone who saw it on the shelf and rented or purchased it.

If you like period-accurate Westerns, you're going to love this classic tale of good vs. evil! Nominated for the 2006 Golden Boot Awards "Best of the West." Al Frisch of Hollywood Guns and Props has all the props, costumes, screenplays, and even some horses and standing sets, to make many new Westerns. 

Tomorrow, I'll tell of how a film professor persuaded a historian and collector that Western movies can't lose and that he and his students could make a $10K feature with the resources of two Western buffs and their friends. Lot's of dreams were on the line!

Today's challenges:

  • Start the process of building relationships with Memphis influencers by polishing and updating the EPK (electronic press kit).
  • Then, I can approach media and bloggers for guest articles.
  • Create the art for the t-shirt from the poster art, and send for a test print.
Which t-shirt design do you prefer? 

Today's Successes:
  • A Memphis podcaster wants to interview me, stay tuned.
  • I submitted the premiere screening event to HappeningNext for $5. 
  • I negotiated with The Auteur Club for them to show my promo April 14, in return for showing their promo before Vengeance Trail on April 23.
  • I booked a talk show with Anfra Boyd: April 21, 7pm Central on YAMS TALK RADIO.
  • I also booked Anfra to live-stream the Premiere. She will bring so much energy!!!

Time to enjoy my family and get to bed on time!

Thanks for your support!
Ian Max












Wednesday, June 7, 2023

Are Billboards Still Valid? - Indie Film Advertising

First time for everything. I noticed a digital billboard near my house that said BLIP, so I looked it up. Blip Billboards sells freeway billboard space by the moment with a self-service model. And since I'm sharing the space with many other advertisers, the costs are super reasonable compared to committing to a billboard 24/7 for a month. 

I created an ad for Vengeance Trail, to start building awareness in my hometown for a theatrical screening at the end of Summer. I signed up to spend $20 per day and yesterday was my first day.

Each impression lasts 8 seconds and I got 117 blips. The billboard I chose is at the corner of two interstates. The goal is to get people to remember VengeanceTrail.com

Here are some more analytics:

The proof will be when I get a sale from someone who's not on my friends and family network.

I'm experimenting with Twitter and Facebook (Meta) ads as well, but the learning curve is steeper. Anyone have any experience? For the first while, I will be spending all my pre sales on grassroots advertising until sales take off.

Ian Max

Thursday, May 18, 2023

TBT: Bad Parenting for Good Child Performances

Babies can't act; they can only be honest and authentic with their current emotions, and they're always in the moment. 

Case in point, "Sling Baby" by Kevin Willson, which shot in my backyard. If for one split second, a mother in the audience thought that baby wasn't happy, the filmmakers would have received so much hate email (even more if it involved a dog, just ask Kevin). So, how did we get that baby to fly through the air and grab that chip with a smile? By keeping him happy, of course. Paying attention to his comfort and safety (even while being puppeteered on strings), meeting all his play and nutrition needs, and good ole Pavlov's conditioning. I'll save this for another post.

But if the child actors are a little bit older, how do you get the performances you want? Same thing (because they're still too young to want to learn the craft of acting): keep them playing, know their hunger and sleep needs, and practice bad-parenting manipulation. 

And cast your own children. Now that our children are in high school, and seem well adjusted, I feel I can share some behind the screen secrets of "Who Wants Lemonade?" The original idea was to shoot the scene of Jackson (age 5) and Kiran (age 3) right before lunch, when they'd be most hungry for Doritos' snacks. Jackson was typically a mean older brother, so we (my wife Clarice and I) hoped they'd run out of chips, then get greedy and hopefully start arguing, and then Mom would come out to break up the fight and lean on the table, which would flip into the air and throw the lemonade everywhere. 

Why? Because this was for Doritos' "Crash the Super Bowl" ad competition and all the best spots had a surprising twist at the end. So, I rigged the table to have a fulcrum so that everything would toss into the air and cause chaos. The lemonade jug and the bowl of lemons were lightweight plastic.

I knew with child actors, I would not be able to repeat anything, so I had three cameras overing the wide and an angle on each child. I coached the actors to stay in character and knew I could always turn the camera around on them to get an overlapping, continuity shot for editing. All was going swimmingly and on the 3rd take, Kiran said the most adorable thing; "Who wants lenomade?" 

Then on take four, Kiran leaned on the shaky table and spilled the ice-cold lemonade all over her!

No big deal, we rescued her quickly and got her happy again in another outfit. But we only had one of that pink dress and I loved that 3rd take. So we rinsed and dried it, which took 45 minutes. By then both kids were hungry and we had to feed them. Now their attention spans were gone. And Kiran was cranky. By the time we got Jackson and Kiran out to the set, neither were too cooperative or collaborative.

So, I skipped to the second half of the spot where they needed to be upset. You know what I did, I made _____ out of ___. The new plan was to do reshoots in a week when they would be happy again. Kiran was tired so we knew it wouldn't take much to set her off, and we gave her some cutie orange slices to persuade her to stay in her chair. With all three cameras rolling, we asked Jackson to take an orange slice from Kiran and hop on his go-cart and ride off. To his credit, Jackson knew this was wrong and didn't want to do it. We, the Bad-Parenting Filmmakers, persuaded him to do it. For the art! Amiright?


The rest is history. Kiran only lasted long enough for the Lady, Joanie Marx, to try cheer her up with the dog. A week later, we shot the missing parts with happy Jackson and happy Kiran. There's one line that I tried to ADR with Kiran, when she tells the lady "No," because I had too much road noise from the freeway near our house and she was so quiet. I got her to repeat it a few times outside her daycare, and it's better but obviously replaced audio.


Joanie asked for an extended take for her reel, so I extended Kiran's crying to make this really dramatic spot. Not for the art, for the laugh!

Bad Parenting to the rescue!

Ian

Thursday, April 13, 2023

TBT: "Run Cholo Run" Already Has Super Fans!


Every so often, I get a note from FaceBook; “Run Cholo Run has 141 new views," or. “21 others liked your page 5 days ago. I don’t pay that short film very much attention because I haven’t had much to talk about. I've been working on the feature screenplay for years and only post a vague update every few months as proof of life. I can't/shouldn't keep teasing that audience forever.

As I learn about building a niche audience for my Western and my teen thriller, I realize I already have an amazing built-in audience for "Run Cholo Run." I knew the short film had 2.2 million views with 10K subscribers, but I didn't notice the Facebook Group has grown to 6,600 followers! There's a few super fans in there, probably mostly fans of the lead actor Alex Arredondo aka Sleepy Brown of Cholo Adventures, but isn't that why you cast stars!

Every few months, I post a vague update about Tanya ChaCha Sandoval-McMahon adding authenticity from her Mexican-American sensibility. She finished her rewrite last year before I moved across country, but relocating and then the blessing of a full-time job for 5 months and juggling other projects, blah blah blah. Life is full!


How can I serve my audience? It's time to brainstorm some value I can give to the RCR fans to renew their enthusiasm. Here are some ideas:


-post bios of the 3 writers. I will see Korstiaan Vandiver in person this weekend, so we will video some BTS narrative about where the story came from.

-create a live, in-person event in Los Angeles, along with some other gang-topical short films from filmmaker friends.

-create swag and sell the posters I had printed.

-post pages of the screenplay and get feedback from those most interested. Perhaps a subscriber option.


Thoughts?


Ian



Tuesday, March 21, 2023

Filmmaking Addiction


What does someone do when they spend every extra cent on self-funded short films, as I used to when I was single? Might as well tax-write-off the expenses. Eventually, I formed EyreFilms, LLC in 2014 as a tax haven.
 

YouTube.com/EyreFilms channel grew as a fluke. I threw a few videos up, starting in 2009. One day, in 2019, I got a notification about a comment on “Be Brave, Daddy!” and went to look. Unbelievably, there were 3 million views. The video had been online for seven years getting a few hundred hits per year - then it became hockey stick.


Who knows why? Maybe someone blogged about it. I quickly monetized it and connected it to my other videos, and in the next two years, that spot grew to 24 million views and the channel to 33 million views overall. 


Then the Covid shutdown hit and I started putting up short mockumentaries starring my kids, to get them out of the house. But the quality wasn’t as good as my other shorts. That and being more focused on feature films which is taking years, so I didn’t have regular content to add. I lost my audience, and I lost a small amount of ads funding.


I’m starting this blog to share my journey as a storyteller. A feature length movie is way bigger than the sum of a bunch of short films. This blog will share behind-the-scenes of my short films and the exploits of my pursuit of feature films. As well as adventures that may only partly connect to my career, or true stories and influenced part of a movie.


I just migrated Eyre Films, LLC to my new hometown Memphis, TN, this time more specifically as a holding company for my IP and the Eyre Films Channel on YouTube. I am working on a slate of feature films that will one day require an umbrella production company, some of which are the Eyre Films Website.


To start, I want to share this awesome logo designed by my friend Audra Esch. I’ll tell some stories behind the elements in each quadrant, but the lower right symbol should be self-evident.





And I’ll explain if and how my filmmaking urge is an addiction or a calling.


Ian “Max” Eyre










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