First time for everything. I noticed a digital billboard near my house that said BLIP, so I looked it up. Blip Billboards sells freeway billboard space by the moment with a self-service model. And since I'm sharing the space with many other advertisers, the costs are super reasonable compared to committing to a billboard 24/7 for a month.
I created an ad for Vengeance Trail, to start building awareness in my hometown for a theatrical screening at the end of Summer. I signed up to spend $20 per day and yesterday was my first day.
Each impression lasts 8 seconds and I got 117 blips. The billboard I chose is at the corner of two interstates. The goal is to get people to remember VengeanceTrail.com
Here are some more analytics:
The proof will be when I get a sale from someone who's not on my friends and family network.
I'm experimenting with Twitter and Facebook (Meta) ads as well, but the learning curve is steeper. Anyone have any experience? For the first while, I will be spending all my pre sales on grassroots advertising until sales take off.
Ian Max
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