What I Learned From a Movie Premiere Last Night.
(Day T-8 Count Down to Worldwide Theatrical Premiere on April 23!)
Last night I attended a Memphis born and raised (by On Location: Memphis) short film "5th Step." The 5th Step refers to the Confession Step in the 12 Step Alcoholics Anonymous Program. Without giving it away, Angela Green created a lot of mystery and twists with the theme of confession. And it had solid acting and production value. For a micro-budget with strategic plans of growing Memphis as a film production hub, and a sold out attendance, I continue to enjoy transplanting to Memphis and seek to help the city succeed!
Angela graciously sold me promo space before the movie, which you can see here. I was especially excited for the audience enthusiasm for Vengeance Trail.
VIP EXPERIENCE
The premiere for "5th Step" had two tiers of tickets, General Admission was $20 but included a popcorn and fountain drink and the Q&A after the screening. For $45, VIPs got photographs on the red carpet, wine and cheese with a violinist, and a private mingle with the stars and filmmakers in the theater before the doors opened for General Admission. There was certainly enthusiasm from locals to sell out this VIP experience.
However, another premiere screening I went to, for the movie CRAPS, everyone got to mingle together inside the theater. I think there was a VIP experience, but I don't know the particulars.
For Vengeance Trail's worldwide theatrical premiere next week, I'm treating everyone the same, but they have to purchase their own food and drink from concessions. We will have the red carpet experience, a cellist creating mood music, t-shirts for sale, Q&A with two actors and two producers. And prizes for best Wild West costume!
The primary goal for the screening in 8 days is to create a full house, enthusiastic environment to capture the energy of the crowd and their responses to the movie for marketing. So much to do, and so many tickets to sell.
MEMPHIS MEMPHIS MEMPHIS
At last night's premier, I also got to interact with Linn Sitler and Sharon Fox O-Guin of the Memphis & Shelby County Film and Television Commission. I asked them for advice about getting the press to come to my screening. They asked me a very important question; "Was it shot in Memphis?" Ahh, I get it! Memphis is fiercely loyal and they support their own. What makes my movie premiere interesting, outside the friends I've made here and Westerns fans? Well, I live here now, so that makes me a Memphian. It's also the reason I'm hosting the first theatrical exhibition here.
Wait a minute! I've neglected the most interesting detail for local Memphians: the premiere is a first, and I chose Memphis, so let's celebrate! Next Tuesday, April 23 will be the...
WORLDWIDE THEATRICAL PREMIERE of Vengeance Trail, in MEMPHIS!
I'm adjusting all the materials, writing a press release with this important detail, and resubmitting the new story to all the press that ignored it first round. Excited and energized, and a little frazzled!
Ian Max
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