Thursday, June 22, 2023

Zack King's Greatest Stunts

Just yesterday I was planning on looking up all the Zach King Amazon Alexa spots that I stunt coordinated, as it's time to update my reel, and look what I found, Zach King's Top 10 Craziest Stunts!


Tony Snegoff and I tag teamed on coordinating most of these. Let me know if you can spot me or if you have any questions. Since Zach is giving away secrets of his magic, I guess I could too.

Ian Max


Credits:

Underwater: Tony stunt coordinator/key rigger, Ian stunt rigger.

Upside Down (Basketball): Ian stunt coordinator/key rigger, Luke Berger, Josh Fapp.

35 Foot Fall: Ian stunt coordinator, Dallas training team - John Cann, Mark DeAlessandro +2, Los Angeles airbag safety - Mike Washlake, Christian Howard, Narayan Cabral.

Flying Backwards: Tony stunt coordinator/key rigger, Jeff Constine stunt rigger.

Being Upsidedown (hanging by feet on "Stranded 2"): Tony stunt coordinator/key rigger, Ian stunt rigger. (Umbrella) Not me, I don't think. (Light bulb) Ian stunt rigger. (Rubik's Cube) not me, I don't think. (Zack in yellow hoodie) Tony stunt coordinator/key rigger, Elena Churinova stunt rigger.

Falling on a Car: Tony stunt coordinator/key rigger, Vladimir Tevlovski stunt rigger.

Dropping a Car: Tony stunt coordinator/key rigger, Ian stunt rigger.



Wednesday, June 21, 2023

The Value of Moms and Neighbors

I just hosted a screening of the work in progress of Vengeance Trail. The images have been digitally enhanced by ai software and the sound has been much improved. The neighbors loved the experience, as shown in this recap:


Yes, neighbors tell about as much truth as Mom, when it comes to critiquing creative work, but I did learn where some sound technical issues are and where the slow parts are. 

Bonus: a drinking game will be added for every time Doc takes a swig or Bess agrees to do thankless work. It was a tough life back in the 1800s!

Next stop, a theatrical experience in Memphis, TN. Goals for the year are to also host a theatrical experience with cast and crew in Los Angeles. Then direct sales this Fall, followed by streaming options.

Enjoy!

Ian Max

Wednesday, June 7, 2023

Are Billboards Still Valid? - Indie Film Advertising

First time for everything. I noticed a digital billboard near my house that said BLIP, so I looked it up. Blip Billboards sells freeway billboard space by the moment with a self-service model. And since I'm sharing the space with many other advertisers, the costs are super reasonable compared to committing to a billboard 24/7 for a month. 

I created an ad for Vengeance Trail, to start building awareness in my hometown for a theatrical screening at the end of Summer. I signed up to spend $20 per day and yesterday was my first day.

Each impression lasts 8 seconds and I got 117 blips. The billboard I chose is at the corner of two interstates. The goal is to get people to remember VengeanceTrail.com

Here are some more analytics:

The proof will be when I get a sale from someone who's not on my friends and family network.

I'm experimenting with Twitter and Facebook (Meta) ads as well, but the learning curve is steeper. Anyone have any experience? For the first while, I will be spending all my pre sales on grassroots advertising until sales take off.

Ian Max

Friday, June 2, 2023

Crowdfunding is for Interacting, NOT Begging

I have lots of friends. Some of them like my movies. Some want to support me no matter what the movie. Some are just fine-feathered, patrons of the arts. But I don't have a million friends! Yet!

Crowdfunding often seems like begging friends and family for a favor. But pretty soon, those favors are used up. I don't want my social media to have daily reminders of my projects. Where's the value added?

Business success comes from creating and delivering value!

Now, if you like Westerns and want to see more Westerns, then the value-add is me helping ensure more Westerns get made. Quality Westerns, morality tales, battles between good and evil.




So, here's a crowdfunding effort to Pre-Sell my Western, Vengeance Trail - to finish creating the extra value allowed by new digital tools, and deliver it to the world.

And interact with the fans! So, leave a comment and I'll respond.

I just want fans of Westerns to learn about Vengeance Trail and tell their friends. And, if enough fans are found, my friends at HollywoodGunsAndProps.com and I will make more Westerns.

I will be sending out an EPK (Electronic Press Kit) and finding bloggers and podcasters who want to discuss the movie and the making of Vengeance Trail. If you know any, please send them my way.

Thanks, Ian Max

Thursday, May 25, 2023

TBT: Vengeance Trail, and How Violent Is It Really?

I'm hoping to launch Pre Sales of my Western, VENGEANCE TRAIL, on June 1.

So, I've been asking friends for feedback on this Sneak Preview. One friend said:

Ian, I watched it. Just a quick thought...there is a lot of shoot 'em up [in the trailer]. A lot. My sound was low as I was watching so I noticed it quickly, especially towards the end. I'm not sure if that's your intent, I know it's a Western...but just a heads up. Otherwise, I am mighty impressed!!!! 

Great note! Yes, I hadn't remembered there being so much shooting when I was last familiar with the movie, when we shot it in 2002-03 and released it in 2006. It's one of those things where, recreating violence on set, whether it be blood effects or stunts, can be fun and funny in the context of a group of friends making a movie, but when put together with dramatic storytelling, sound effects and music, becomes a sobering depiction of, well, violence.

Yes, Vengeance Trail is violent, but it also has heart. It's a traditional morality tale with period accurate sets, costumes, and dialogue. Will we make a less violent version by changing the color of blood from red to brown and cutting back some of the language? Not likely at this stage. But I'm open to suggestions.

Also, initially I had no intention of creating a new trailer from scratch and just wanted to match better footage to the existing trailer and give it a little upgrade. Since I couldn't modify the length or structure of the trailer due to the music being mixed with the dialogue and effects, I replaced some title cards with new footage and did the best I could. In retrospect, I do notice how much shooting there is, and that it overpowers the dramatic conflict of the story. 

Here's the current trailer, an upgraded version of the original. Here's a tamer version, because certain distributors have rules about violence.

Now that I'm planning a marketing and pre sales strategy for Vengeance Trail, I'm considering creating new trailers, behind the scenes insights using stunts outtakes and horse moments, and upgrading the documentary about the vintage guns that's on the DVD. But this all takes time and I need to start the sales funnel in order to hire an editor.

As another friend responded:

Make the audience/customer the hero of the story. 

What is at stake? 

Why should the funder back this project? 

What is the urgency?  

What's in it for them? 

What is your call to action? 


Howdy, Western lover! What are you going to watch after you’ve binge watched Yellowstone and all its spinoffs? Hollywood Guns and Props has all sorts of props, costumes, and screenplays just laying around. Think of all the other Westerns we could have made if we’d made a profit with Vengeance Trail the first time. Purchase the digitally upgraded Vengeance Trail in advance and be part of the excitement of helping release amazing Westerns to the world.

Hope you enjoy Vengeance Trail! Please put your notes in the comments.

Ian


Thursday, May 18, 2023

TBT: Bad Parenting for Good Child Performances

Babies can't act; they can only be honest and authentic with their current emotions, and they're always in the moment. 

Case in point, "Sling Baby" by Kevin Willson, which shot in my backyard. If for one split second, a mother in the audience thought that baby wasn't happy, the filmmakers would have received so much hate email (even more if it involved a dog, just ask Kevin). So, how did we get that baby to fly through the air and grab that chip with a smile? By keeping him happy, of course. Paying attention to his comfort and safety (even while being puppeteered on strings), meeting all his play and nutrition needs, and good ole Pavlov's conditioning. I'll save this for another post.

But if the child actors are a little bit older, how do you get the performances you want? Same thing (because they're still too young to want to learn the craft of acting): keep them playing, know their hunger and sleep needs, and practice bad-parenting manipulation. 

And cast your own children. Now that our children are in high school, and seem well adjusted, I feel I can share some behind the screen secrets of "Who Wants Lemonade?" The original idea was to shoot the scene of Jackson (age 5) and Kiran (age 3) right before lunch, when they'd be most hungry for Doritos' snacks. Jackson was typically a mean older brother, so we (my wife Clarice and I) hoped they'd run out of chips, then get greedy and hopefully start arguing, and then Mom would come out to break up the fight and lean on the table, which would flip into the air and throw the lemonade everywhere. 

Why? Because this was for Doritos' "Crash the Super Bowl" ad competition and all the best spots had a surprising twist at the end. So, I rigged the table to have a fulcrum so that everything would toss into the air and cause chaos. The lemonade jug and the bowl of lemons were lightweight plastic.

I knew with child actors, I would not be able to repeat anything, so I had three cameras overing the wide and an angle on each child. I coached the actors to stay in character and knew I could always turn the camera around on them to get an overlapping, continuity shot for editing. All was going swimmingly and on the 3rd take, Kiran said the most adorable thing; "Who wants lenomade?" 

Then on take four, Kiran leaned on the shaky table and spilled the ice-cold lemonade all over her!

No big deal, we rescued her quickly and got her happy again in another outfit. But we only had one of that pink dress and I loved that 3rd take. So we rinsed and dried it, which took 45 minutes. By then both kids were hungry and we had to feed them. Now their attention spans were gone. And Kiran was cranky. By the time we got Jackson and Kiran out to the set, neither were too cooperative or collaborative.

So, I skipped to the second half of the spot where they needed to be upset. You know what I did, I made _____ out of ___. The new plan was to do reshoots in a week when they would be happy again. Kiran was tired so we knew it wouldn't take much to set her off, and we gave her some cutie orange slices to persuade her to stay in her chair. With all three cameras rolling, we asked Jackson to take an orange slice from Kiran and hop on his go-cart and ride off. To his credit, Jackson knew this was wrong and didn't want to do it. We, the Bad-Parenting Filmmakers, persuaded him to do it. For the art! Amiright?


The rest is history. Kiran only lasted long enough for the Lady, Joanie Marx, to try cheer her up with the dog. A week later, we shot the missing parts with happy Jackson and happy Kiran. There's one line that I tried to ADR with Kiran, when she tells the lady "No," because I had too much road noise from the freeway near our house and she was so quiet. I got her to repeat it a few times outside her daycare, and it's better but obviously replaced audio.


Joanie asked for an extended take for her reel, so I extended Kiran's crying to make this really dramatic spot. Not for the art, for the laugh!

Bad Parenting to the rescue!

Ian

Saturday, May 13, 2023

Screenwriting With a Crowd - Run Cholo Run Experiment

"Run Cholo Run" is an award winning short film with over 2 million views, and 6000+ followers on Facebook.

Run Cholo Run is a completed feature screenplay. Korstiaan ‘Kors’ Vandiver wrote the first draft from his treatment. Ian Max Eyre wrote the second draft, and we polished it until it was good. Then Tanya “Cha Cha” Sandoval-McMahon wrote the final draft and brings the voice, heart and perspective of a born-and-raised in Los Angeles, Mexican-American Latina to the story. The screenplay is getting great.

The experiment is to offer fans insight into the process of developing a movie, starting with the screenplay. We are going to upload a few pages each week (pages 1-6 here) and see if there are any superfans interested in critiquing the story, from structure to character to authenticity, etc. And also collect anecdotes from the fans.

The movie The Martian was made this way, in the sense that the novel writer posted pages online and grew a fanbase which helped get his book turned into a movie with Matt Damon.

Having been rebuffed by literary agents when trying to get prior books published, Weir decided to put the book online in serial format one chapter at a time for free at his website. At the request of fans, he made an Amazon Kindle version available...

Let's see what happens,

Ian 

Previous Run Cholo Run blog post.


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